tHOUGHTS ON LOCAL DIGITAL
A recent Sprout Social survey of consumers 18-64 asked their opinions of brands' social media behaviors. It has implications on how you might be running your social channels. I'll put the chart down below, but my takeaways on best practices:
1) Make use of video on your social channels. This could just be simple behind-the-scenes videos shot on your phone camera, or a weekly product showcase, or "Ask The Owner", any type of simple video content. If you have well done videos from some of your suppliers, those would be good to post. If you are running TV commercials - definitely post them for the cross-media potential
2) Be sure to respond to questions - this is probably the #1 annoyance for consumers. They expect it to be "social" media. Which means if they post a question, they expect an answer
3) Participate in discussions. Sometimes this can get out of hand, or devolve into something not productive, but it's worth experimenting with.
More important is what behaviors they found annoying:
As always - please let me know how I can help your business. TFR