tHOUGHTS ON LOCAL DIGITAL
I recently started working for a firm that specializes in social media marketing, http://dreamlocal.com/. So finding this article - http://www.emarketer.com/Articles/Print.aspx?R=1013722 definately reinforced my decision. Ar Dream Local Digital - every social media package we sell - whether it's for Facebook, Instagram, Twitter, etc - has a paid ad strategy already built in. This is important for a few reasons. For Facebook is is vitally important. Starting about 18 months ago, Facebook started dialling back the organic (free) reach of business pages. Where before if you posted a status update it might reach 60% of your fan base, currently it might only reach 2%. So a paid ad strategy is very important now.
The other important stat in this article is the growth in video advertising. My background is in television, so I know the power of a good video ad. Thanks to the increase of bandwidth and smartphones, video ads for digital are exploding. This graphic provides more detail:
After I have time to analyze I will make some more comments, but I wanted to share this today.