tHOUGHTS ON LOCAL DIGITAL
More than one-third of US internet users said they first find out about small businesses when researching online, according to a survey. Walking into a local store, meanwhile, was the least likely path to discovery.
Isn't that an eye opener? I did notice that the survey did not include other media options like television or radio ads, so it is slightly skewed (it was done by Vistaprint - an online printer.) Still - this does reinforce the need for some sort of digital presence for a local business - even one that does not sell anything online. A business needs a website, a Facebook page, and probably a Google+ page at a bare minimum - just to get noticed by search engines - to help the 36.7% of customers that do online research.
My company, Dream Local Digital has been helping businesses for years with their digital marketing. I am working with them to help Nashville businesses get found - for as little as $299 a month. More information here. It's gone beyond the "trying" phase if you own a business - you need to be participating.