tHOUGHTS ON LOCAL DIGITAL
A recent Sprout Social survey of consumers 18-64 asked their opinions of brands' social media behaviors. It has implications on how you might be running your social channels. I'll put the chart down below, but my takeaways on best practices:
1) Make use of video on your social channels. This could just be simple behind-the-scenes videos shot on your phone camera, or a weekly product showcase, or "Ask The Owner", any type of simple video content. If you have well done videos from some of your suppliers, those would be good to post. If you are running TV commercials - definitely post them for the cross-media potential
2) Be sure to respond to questions - this is probably the #1 annoyance for consumers. They expect it to be "social" media. Which means if they post a question, they expect an answer
3) Participate in discussions. Sometimes this can get out of hand, or devolve into something not productive, but it's worth experimenting with.
More important is what behaviors they found annoying:
As always - please let me know how I can help your business. TFR
This chart is from the latest survey by Borrell & Associates, a digital research firm. It was an interesting chart for me to see, as my company provides digital services for local businesses. I must be one of the small lines that is so blurred it's hard to read. I'll look at it as an "opportunity" to grow - as long as I can be more valuable to a business client than their "relative", "son-in-law" or "Wife" when it comes to digital knowledge. I think my most recent certifications in all things Google will help. Please let me know if I can help you. TFR