Reynolds Insights, LLC is a consulting firm based in Nashville, Tennessee. Founded by Tim Reynolds, its goal is to provide digital strategy solutions for broadcasters, local media outlets, and other local businesses. Drawing on years of hands-on experience in the trenches of local markets from Springfield, Massachusetts to Atlanta, Georgia, the company excels in providing measurable results with practical solutions proven to work in today's complex local marketing environment. They have relationships with the leading vendors and solution providers in the local digital space, and can help make your business a better digital provider.
Tim Reynolds, Founder
Tim Reynolds is a digital revenue expert with over 15 years of experience creating and executing local digital revenue strategies. A former radio DJ and account executive, Tim spent time as a television research director before acting as head of digital for large and small broadcasting companies and publishers. For Meredith Corporation, Tim led a team that launched local TV websites and mobile applications in markets from coast to coast, resulting in millions of dollars in new digital revenue. Tim has trained hundreds of traditional media sales professionals in the new digital sales, and is also an in-demand speaker on the topic of local digital revenue at conferences hosted by Borrell, BIA/Kelsey, NAB, TVB, and Kagan. He currently lives in Nashville, Tennessee where he is active in the music scene and volunteers for the Country Music Hall of Fame and SCORE. He is certified in Google Adwords - Search,Display, Mobile, and Video as well as Google Analytics certified.
Tim's LinkedIn Profile: www.linkedin.com/in/tfreynolds
"It's a pleasure to recommend Tim. With comprehensive knowledge of the digital landscape, his abiliity to train account executives in digital, manage relationships with station management, and work directly with local clients, sets Tim a step ahead. Where some struggle with making digital understandable, Tim excels at doing so to help station sellers and their clients comfortable enough to commit meaningful portions of their budgets to online, mobile, targeted, search and other digital solutions" - SVP Local Sales Distribution
"There are those in the industry who know how to do a job and then there are those who were there in the beginning - laying the foundation from which others can build success. Tim is a true trail blazer in the industry. Tim is a visionary who has taken sales reps under his tutelage through the years and has established a proven track record of success for not only himself but also the teams with whom he works. While Tim readily adapts to the rapidly changing environment of the digital world, his strength lies in his uncanny ability to stay ahead of innovation and offer solutions to his clients, sometimes before the technology even receives mainsteam acceptance. Very simply put Tim is an "A" player who I am proud to say was also a key factor in past successes with which I was associated". - VP, National Radio
"Tim is a very talented digital marketer and idea generator in the internet sales and marketing space. He is very knowledgeable about the landscape of digital media and is brilliant at managing third party relationships with a particular capacity for finding and applying tools and techniques for digital revenue programs. Tim has been in this space longer than most, and has an amazing breadth of knowledge and capacity for detail." - VP, Broadcasting and Publishing Executive
"Tim Reynolds is an expert on local media. He understands how to drive user engagement and monetize digital media. Over the years that I have known Tim, I have seen him lead his company into online video and then mobile. He relentlessly pursues innovation and realizes bottom line results in the process." - SVP, Digital Products